Shopify development & ecommerce
Bass & Bligh
A camera shop where shoppers can trust every used item before they buy.
Before
Bass & Bligh has sold cameras, lenses and binoculars in Harrogate for more than 60 years. It sells new kit from brands like Fujifilm, Nikon and Swarovski, and hundreds of tested used pieces, each one different. Online, the catalogue had grown faster than its structure. It wasn’t always clear whether something was new or used, and a used item’s condition was a line of notes that read differently from one product to the next.
After
Used items now carry a clear grade from the shop’s own testers, shown on the product card and explained in a full condition report. Product pages show specs, stock and dispatch times at a glance. The homepage opens on the used cabinet, with live prices and whether the shop is open right now. New supplier ranges arrive with their details already filled in.
How we got there
- Data before design. We sorted the catalogue first: new or used recorded properly, along with categories, film formats and lens mounts. Everything shoppers see is built on top of that.
- Grades from the people who test the kit. Each grade comes from the tester’s own notes, so “Excellent” means the same thing across the whole shop.
- Imports instead of retyping. New supplier ranges come across from the shop’s till with their details filled in, so nobody types them out twice.
Built with
- Shopify
- Lightspeed POS
- GitHub Actions